Building fame
The brief
Use industry events to build ‘fame’ of Wavemaker with existing and prospective clients, and the media.
The work
- Curated and executed a strategic presence at key industry events and awards
- Set talk topics to align with overall messaging
- Crafted content ideas and biographies for pitching
- Supported with the execution of each secured engagement
The results
The results
Keynotes and panels:
- Festival of Marketing
- Advertising Week Europe
- Future of Brands
- Cannes Lions
Juries:
- Campaign Media Awards
- M&M Global Awards
- Digiday Marketing Awards
- Effies
360° event strategy
The brief
Cement Accenture Song’s position as a leader in the creative and marketing industries at Cannes Lions.
The work
Set overall strategy and messaging for participation across content, judging panels and activations ensuring a quality and diversity of speakers and a consistent narrative.
The results
- 7 sessions across the official Cannes Lions agenda in including main stage session for 3 consecutive years
- 12 jury members including 1 President also for 3 consecutive years
- Supported with programming at owned space each year
Inspiring teams
The brief
Strengthen the capabilities of the creative and strategy teams, and set a new benchmark for creative excellence.
The work
A bespoke learning platform that includes:
- Weekly bursts of content in the 'Your 5 Cents' newsletter exploring the latest creative work from brands around the globe
- Monthly, 5-in-50 sessions exploring 5 cases in 50 minutes, with guest speakers from adjacent industries
- Quarterly in-depth reports exploring marketing and communication trends
The results
The results
Content that continues to have strong engagement and proven learning outcomes.
96% of the team said that they would 'highly recommend' to a colleague.
Creating connections
The brief
Find a new way for experiential agency The Manual to connect with existing and potential new clients and talent to share more on who they are and what they do.
The work
- Launched event series 'The Brain Breakfast'
- Devised theme and content structure
- Secured keynote speakers, event hosts and panellists
The results
The results
- Two sold-out events at Outernet
- Included speakers from Spotify, On Running, LEGO, Global and Secret Cinema
- Follow-up meetings secured for The Manual with new prospects
More details:
Session 01: The Connection Paradox
Amplifying a launch
The Brief
Secure a range of speaking engagements at leading industry events as part of the wider PR plan for TRIBE's UK launch.
The Work
- Devised a strategic events plan for the CEO and its newly appointed UK Country Manager
- Crafted ideas to fit TRIBE's messaging goals with the set themes of each event
- Worked with speakers on the content for sessions, and with the marketing and PR teams to promote and amplify the opportunity
The Results
The Results
Speaking engagements secured at:
- Social Media Week
- Advertising Week Europe
- Festival of Marketing
- MAD//Fest
- Cannes Lions
Plus...a seat on the jury of the inaugural Social and Influencer Lions at Cannes Lions plus interviews, features and opinion pieces related to each engagement
Crafting content
The brief
Support the content team to elevate calibre and quality of event speakers and sessions.
The work
- Crafting the overall theme and topics
- Recruiting more speakers at a CMO level
- Partnering with brands previously not represented
- Introducing new formats
- Reimagining the Female Leaders Club
The results
The results
- Increased number of speakers at CMO level by 25%
- Delivered 27 new brands
- Curated interactive and practical sessions to elevate attendee experience
- Highest positive feedback related directly to quality and breadth of speakers and content
Reframing a brand
The brief
Drive awareness of MINI as future orientated, culturally progressive and inventive brand that combines intelligence with creativity.
Celebrate the 100th anniversary of MINI and mark the launch of the Future Vehicle.
The work
- Crafted a programme of engaging content at a live event for an invitation-only audience
- Designed the concept and format
- Recruited and managed all the speakers
- Helped to maximise the media partnership with VICE, including securing press and influencer attendance and coverage.
The results
The results
- Exceeded target attendance of 300 influencers and press
- Secured interviews with speakers and MINI representatives
- Extensive press coverage across target titles including Auto Car, Business Insider, Wallpaper, and GQ.