Building fame
The brief
The results
The brief
Use industry events to build ‘fame’ of Wavemaker with existing and prospective clients, and the media.
The work
The results
The brief
Working closely alongside the Head of Marketing and her team, I curated and executed a strategic presence at key industry events and awards based on Wavemaker's specific aims. This included establishing topics, crafting content ideas and biographies for pitching, and supporting with the execution of each secured engagement.
The results
The results
The results
Keynotes and panels:
- Festival of Marketing
- Advertising Week Europe
- Future of Brands
- Campaign roundtable
Juries:
- Campaign Media Awards
- M&M Global Awards
- Digiday Europe Marketing Awards
- Effies UK
- Effies Europe
Creating connections
The brief
The results
The brief
Find a new way for experiential agency The Manual to connect with existing and potential new clients to share more on who they are and what they do.
The work
The results
The brief
Launched event series 'The Brain Breakfast'.
Devised the overall theme and content structure, including securing a keynote speaker, an event host and panellists for a provocative debate.
Launched the series in October 2025 at The Outernet in London.
The results
The results
The results
A sold out event that included speakers from Spotify, On Running and Epimedic Sound, plus the founder of Secret Cinema.
Read more here.
Inspiring teams
The brief
The results
The brief
Strengthen the capabilities of the creative and strategy teams, and set a new benchmark for creative excellence.
The work
The results
The brief
A bespoke learning platform that includes:
Weekly bursts of content in the 'Your 5 Cents' newsletter exploring the latest creative work from brands around the globe.
Monthly, 5-in-50 sessions exploring 5 cases in 50 minutes, with guest speakers from adjacent industries.
Quarterly in-depth reports exploring marketing and communication trend.
The results
The results
The results
Content that continues to have strong engagement and proven learning outcomes.
96% of the team said that they would 'highly recommend' to a colleague.
Reframing a brand
The brief
Drive awareness of MINI as future orientated, culturally progressive and inventive brand that combines intelligence with creativity.
Celebrate the 100th anniversary of MINI and mark the launch of the Future Vehicle.
The work
Working alongside the brand's Experiential Agency, IRIS Worldwide and media partner VICE, I created a programme of engaging content at a live event for an invitation-only audience.
Together we designed the concept and format, with me leading on the content. I recruited and managed all the speakers, and helped to maximise the media partnership with VICE, including securing press and influencer attendance and coverage.
The results
The results
The event exceeded its target attendance of 300 influencers and press. Interviews were secured with speakers and MINI representatives, and there was extensive press coverage across target titles including Auto Car, Business Insider, Wallpaper, and GQ.
Amplifying a launch
The Brief
The Results
The Brief
Secure a range of speaking engagements at leading industry events as part of the wider PR plan for TRIBE's UK launch.
The Work
The Results
The Brief
I was charged with identifying relevant opportunities across the industry event spectrum for TRIBE's Founder, the CEO and its newly appointed UK Country Manager. My work included crafting event ideas to fit TRIBE's messaging goals with the set themes of each event. Once a session was secured, I worked with the speaker on the content for the session, and with the marketing and PR teams to promote and amplify the opportunity.
The Results
The Results
The Results
Speaking engagements secured at:
- Social Media Week
- Advertising Week Europe
- Festival of Marketing
- MAD//Fest
- Cannes Lions
Plus...a seat on the jury of the inaugural Social and Influencer Lions at Cannes Lions and countless interviews, features and opinion pieces were placed as a direct result of these engagements.