Reframing a brand
The Brief
The Results
The Brief
Drive awareness of MINI as future orientated, culturally progressive and inventive brand that combines intelligence with creativity.
Celebrate the 100th anniversary of MINI and mark the launch of the Future Vehicle.
The Work
The Results
The Brief
Working alongside the brand's Experiential Agency, IRIS Worldwide and media partner VICE, I created a programme of engaging content at a live event in London for a select invitation-only audience.
Together we designed the concept and format, and I was individually responsible for researching and curating all of the content. I identified, recruited and managed all the speakers, and helped to coordinate and maximise the media partnership with VICE, including securing press and influencer attendance and coverage.
The Results
The Results
The Results
The event exceeded its target attendance of 300 influencers and press. Interviews were secured with speakers and MINI representatives, and there was extensive press coverage across target titles including Auto Car, Business Insider, Wallpaper, and GQ.
Gemma Duffy, former Group Account Director, IRIS Worldwide
“Alison made a great impression on our client [MINI] who trusted her instantly and were impressed with how quickly she understood their brand and audience. Alison has an intelligent, witty style which means she not only delivers an impressive product but is also brilliantly fun to have as part of a team."
Inspiring teams
The Brief
The Results
The Brief
Strengthen the capabilities of the creative and strategy teams, expanding their understanding of new technologies, platforms and creative tools, and set a new creative benchmark.
The Work
The Results
The Brief
A bespoke learning platform that includes a bi-weekly bursts of content in the form of stories about interesting things brands are doing and why ('Your 5 cents Worth'; when Coca-Cola launched it cost 5 cents).
Monthly, interactive masterclasses with thought leaders from adjacent industries.
Quarterly in-depth reports exploring marketing and communication trends
The Results
The Results
The Results
"The inspirational content that Fala provides to me and my team is invaluable to how we build our creative strategies. It’s always fresh, unexpected, contextualised and so useful. The team is professional, knowledgeable and fast.
We simply can’t find this type of service anywhere else."
Marta Carreras
Creative Strategy Director, Europe
The Coca-Cola Company
Promoting research
The Brief
The Results
The Brief
Amplify the agency's 'Over 50s in the workplace' research project.
The Work
The Results
The Brief
Curated an invitation only event to debate the findings from the recent MEC, Campaign and YouGov research on ageism in the workplace.
I was responsible for setting the topic themes, researching, securing and managing the speakers, and crafting the questions and discussion points.
I also worked with the marketing and PR teams on the invitation and comms strategy for the event.
The Results
The Results
The Results
The event was attended by over 200 prospective clients, industry associations and press.
Coverage was taken up by Campaign magazine both on and offline. Business Insider ran it as a news story and it also ran as part of their daily ‘The 10 things in advertising you need to know today’ piece. Other marketing press included Mobile Marketing and More About Advertising.
Amplifying a launch
The Brief
The Results
The Brief
Secure a range of speaking engagements at leading industry events as part of the wider PR plan for TRIBE's UK launch.
The Work
The Results
The Brief
I was charged with identifying relevant opportunities across the industry event spectrum for TRIBE's Founder, the CEO and its newly appointed UK Country Manager. My work included crafting event ideas to fit TRIBE's messaging goals with the set themes of each event. Once a session was secured, I worked with the speaker on the content for the session, and with the marketing and PR teams to promote and amplify the opportunity.
The Results
The Results
The Results
Speaking engagements were secured at Social Media Week, Advertising Week Europe, Marketing Week Live, Festival of Media, Festival of Marketing, and Cannes Lions. A seat on the jury of the inaugural Social and Influencer Lions at Cannes Lions was also secured, and countless interviews, features and opinion pieces were placed as a direct result of these engagements.
Jules Lund, Founder
"We had the very daunting task of expanding our tech company from Australia into the UK. We had no clue what events to target or how to negotiate them.
Alison was a god-send. She tapped into her network and expertise to deliver us an overwhelmingly successful launch. And we had some great laughs along the way."
Building fame
The Brief
The Results
The Brief
Use industry events to build ‘fame’ of Wavemaker with existing and prospective clients, and the media.
Develop key Wavemaker leaders as competent, authoritative and consistent voices on agreed topics that ladder up to overall Wavemaker messaging.
The Work
The Results
The Brief
Working closely alongside the Head of Marketing and her team, I curated and continue to execute on a strategic presence at key industry events and awards based on Wavemaker's specific aims per quarter. This includes establishing topics, crafting content ideas and biographies for pitching, and supporting with the execution of each secured engagement.
The Results
The Results
The Results
Keynotes and panels:
- Festival of Marketing
- Advertising Week Europe
- Future of Brands
- Campaign roundtable
Juries:
- Campaign Media Awards
- M&M Global Awards
- Digiday Europe Marketing Awards
- Effies UK
- Effies Europe
Hannah Baker, Head of Marketing
"Alison's little black book and knowledge of the landscape are second to none, and she’s also proved a wonderful ally in curating content formats and themes that resonate with our audiences.”